Applying market insights to marketing
campaigns for a competitive advantage.
Applying market insights to marketing
campaigns for a competitive advantage.
I am a Freelance Consumer Insights Consultant specialising in bringing your customer closer to the development of your strategic marketing plans to make you more competitive.
I bring market insights to the planning and delivery of your campaigns so that you see better results.
I combine my experience of maximising all marketing channels with methods of attaining market insights so your marketing campaigns are more successful.
Market insights are what Marketing teams want but with continued pressure on already limited resources, this can be forgotten or conducted in a less effective way.
This is where I come in. I am a freelance Insights Consultant offering to share my experience with in-house marketing teams and agencies bringing market insights to help you make better strategic decisions.
Sometimes small wins all add up over time like A/B testing emails and sometimes simply speaking to your customers reveals a whole lot more!
I have worked across two continents with start-ups, medium-sized and large corporates - knowledge of the market should drive campaign decisions, if not, the whole company's strategy. Creating campaigns with limited market knowledge has its benefits but so many opportunities are missed, potential barely reached and large financial losses incurred. Knowing your market is essential to being competitive in today's economic climate. Even small changes for good add up and can make all the difference.
If you want to know how I can help you get to know your market better, please get In touch.
Understand brand perception
Improve campaign effectiveness
Understand your unique proposition in the market
More effectively target your audience
Grow brand loyalty
I am a member of the Market Research Society (membership ID 2284876)
Copyright © 2024 Gillian Brooks - All Rights Reserved.