Market Research Helping you make informed decisions
Data-driven market research
for a competitive advantage
Freelance Market Research Consultant
Market Research - What I do
I am a Freelance Market Research Consultant, who specialises in bridging the gap between what your customer wants and the development of your strategic marketing plans. I bring audience and market insights to the planning and delivery of your campaigns so that you see better results.
Market Research - Why I can do it
I bring over 20 years’ experience in my field which spans two continents, small, medium and large business as well as B2C and B2B. I started out in Cape Town, South Africa and later moved to London, England. My career has included a start-up IT support company, a medium-sized laser eye surgery clinic, a large speciality supplier to the oil and gas industry and a global FTSE 100 publishing house.
I am experienced in using every area of marketing above, below and through the line so am aware of how market research can impact each area of the marketing process. I am now a Market Research Consultant to a variety of businesses.
I have noticed that most in-house marketing teams and smaller agencies struggle with the vital stage of listening to their customers before devising a strategic marketing plan. I know that understanding the market in which you operate gives you confidence to target them with what they already want which results in successful campaigns, lower customer-acquisition costs, greater customer loyalty and ultimately higher profits. I bring insights to your planning and direction to your campaigns.
I am a freelance Market Research Consultant offering to share my experience with in-house marketing teams and smaller marketing agencies bringing market insights to help you make better strategic decisions.
Market Research - How I can help
• Understand brand perception
Before assuming your target audience has a perception of your brand, I can assess the real level of brand awareness, loyalty and qualities people associate with your brand which can inform your marketing plan.
• Improve campaign effectiveness
I can evaluate your plans and show you how they’re resonating with your target audience. These insights can be used to inform future campaigns making them more effective both in customer-acquisition and in cost, making them easier to brief in the longer term.
• Understand your unique proposition in the market
Competitor activities will impact your target audience’s purchasing behaviours. It is imperative to know how they are impacting them so you can differentiate yourself in your strategic campaigns/plans.
• More effectively target your audience
I can break your target audience up into groups with similarities so you can devise strategic plans to target each group with greater effectiveness.
• Grow brand loyalty
I can help you to increase customer retention by researching your existing customer buying behaviour and motivations.
Market Research Society Membership
I am a member of the Market Research Society (membership ID 2284876)