Market Research Consultant
Applying market insights to your marketing
campaigns for a competitive advantage.
Bringing your customer closer to your campaigns.
What I do
I am a Freelance Market Research Consultant specialising in bringing your customer closer to the development of your strategic marketing plans to make you more competitive.
I bring market insights to the planning and delivery of your campaigns so that you see better results.
I combine my 20 years’ experience of maximising all marketing channels with methods of attaining market insights so your marketing campaigns are more successful.
Not every marketing team has the time or resources to properly study the market in which they operate but that is where I come in. I can show you where your potential market is. I can tell you what they tell their friends about you or your competition. I can investigate why they're not remaining loyal to your brand and have a look into where they're going next. I can help you segment your audience in a way that makes sense. I can tell you what interests them. I can also tell you what they like about you and what you need to keep doing to retain them. This is just a short list of what we can work on together.
In my experience of working across two continents with start-ups, medium-sized and large corporates, without a Market Research Consultant, knowledge of the market typically didn't drive campaign strategies. Campaign results often drove the next campaign's strategy followed by a range of A/B tests resulting in frustration. Very seldom was the market and all the factors that influence it consulted or observed. Sure, creating campaigns with limited market knowledge has its benefits but so many opportunities are missed, potential barely reached and large financial losses incurred. Knowing your market gives you a real competitive edge and protects you from costly mistakes.
I have found that market insights boost campaign confidence and provide direction within a team. It helps you to solve real problems and target real opportunities rather than perceived ones. What I do simply helps you get better campaign results.
I am a freelance Market Research Consultant offering to share my experience with in-house marketing teams and marketing agencies bringing market insights to help you make better strategic decisions.
If you want to know how I can help you get to know your market better, please get In touch.
How I can support you
Understand brand perception
- Before assuming your target audience has a perception of your brand, I can assess the real level of brand awareness, loyalty and qualities people associate with your brand which can inform your marketing plan.
Improve campaign effectiveness
- I can evaluate your plans and show you how they’re resonating with your target audience. These insights can be used to inform future campaigns making them more effective both in customer-acquisition and in cost, making them easier to brief in the longer term.
Understand your unique proposition in the market
- Competitor activities will impact your target audience’s purchasing behaviours. It is imperative to know how they are impacting them so you can differentiate yourself in your strategic campaigns/plans.
More effectively target your audience
- I can break your target audience up into groups with similarities so you can devise strategic plans to target each group with greater effectiveness.
Grow brand loyalty
- I can help you to increase customer retention by researching your existing customer buying behaviour and motivations.
Market Research Society Membership
I am a member of the Market Research Society (membership ID 2284876)