Consumer Insights Consultant
Applying market insights to marketing
campaigns for a competitive advantage.
Bringing your customer closer to your campaigns.
What I do
I am a Freelance Consumer Insights Consultant specialising in bringing your customer closer to the development of your strategic marketing plans to make you more competitive.
I bring market insights to the planning and delivery of your campaigns so that you see better results.
"Before partnering with you, we were operating largely on assumptions. We had a strong vision for our new commercial venture, but we lacked the empirical data to validate our target demographics and pricing strategy. We were concerned about entering a competitive market without a clear understanding of the existing gaps or whether our value proposition would actually resonate with real-world users. Essentially, we were trying to move from 'educated guessing' to a concrete, data-backed strategy - which we did with your help."
- Events Brentwood
I combine my experience of maximising all marketing channels with methods of attaining market insights so your marketing campaigns are more successful.
Market insights are what Marketing teams want but with continued pressure on already limited resources, this can be forgotten or conducted in a less effective way.
This is where I come in. I am a freelance Insights Consultant offering to share my experience with in-house marketing teams and agencies bringing market insights to help you make better strategic decisions.
Sometimes small wins all add up over time like A/B testing emails and sometimes simply speaking to your customers reveals a whole lot more!
I have worked globally with start-ups, medium-sized and large corporates - knowledge of the market should drive campaign decisions, if not, the whole company's strategy. Creating campaigns with limited market knowledge has its benefits but so many opportunities are missed, potential barely reached and large financial losses incurred. Knowing your market is essential to being competitive in today's economic climate. Even small changes for good add up and can make all the difference.
If you want to know how I can help you get to know your market better, please get In touch.
"We wanted to find out more about what other Chambers of Commerce in the UK offer to their members, so asked Gillian to carry out research via the websites of Chambers of Commerce across the country.
She analysed the various sites and produced a comprehensive report detailing in an easy to read format what the various Chambers offer.
As a result of this, we are planning to introduce a variety of new services for our members."
- Brentwood Chamber of Commerce
How I can support you
Understand brand perception
- Before assuming your target audience has a perception of your brand, I can assess the real level of brand awareness, loyalty and qualities people associate with your brand which can inform your marketing plan.
Improve campaign effectiveness
- I can evaluate your plans and show you how they’re resonating with your target audience. These insights can be used to inform future campaigns making them more effective both in customer-acquisition and in cost, making them easier to brief in the longer term.
Understand your unique proposition in the market
- Competitor activities will impact your target audience’s purchasing behaviours. It is imperative to know how they are impacting them so you can differentiate yourself in your strategic campaigns/plans.
More effectively target your audience
- I can break your target audience up into groups with similarities so you can devise strategic plans to target each group with greater effectiveness.
Grow brand loyalty
- I can help you to increase customer retention by researching your existing customer buying behaviour and motivations.
Market Research Society Membership
I am a member of the Market Research Society (membership ID 2284876)